Yesterday we began to explore the biggest challenge facing China, trust, and how mistrust is a pervasive feeling even at a personal level. Today we are going to slightly broaden our view and look at mistrust between customers and companies. Between customers and companies While the importance of trust may seem obvious, the results of mistrust are often irrational. For example; a Chinese person is walking down the street and spots 50RMB lying on the ground. Given the lack of trust between individuals, do they A) pocket the money immediately B) look for the person who may have dropped it or C) leave the money on the ground? According to my college students in Guangxi (about 120 of them) the answer is C. In each […]