Yesterday we looked briefly at the way copyrights are ignored in China, and today we will be diving deeper into the fascinating world of Chinese knockoffs.
In China these knockoffs are called Shanzhai, and there are even references to a shanzhai culture. Some of the more well-known products are the “blockburry”, the “A-Pad” and the “O-Phone” (just for fun, a website that sells them).
These devices are often a fraction of the price of the originals, and sometimes they will offer more features. For example an O-phone might be able to use many of the I-phone apps as well as Google Android apps. Other times they might add a camera or some flashing lights (sadly not a joke).
The argument for these products is that many foreign goods are much too expensive for the Chinese market, but that Chinese consumers demand access to them.
Shanzhai products are not even sold with the pretense of being the real deal. In the States these would be sold quietly under the counter, but in China there are marketing campaigns for these devices.
In my experience these fakes often fall apart in a few months, like the I-pood mp3 player I bought for $20 in rural China.
Beyond Shanzhai tech there are a huge number of copied clothing brands that copy the original product stitch for stitch. My experience with these is limited to winter jackets (known as NorthFakes) and backpacks. These products are frequently indistinguishable from the original.
I have heard claims that these are sometimes even made in the same factories as the actual product. I’m tempted to believe there is some truth in that, as I have come across jackets with all of the tags you would expect to find, and they are shockingly free of the usual English grammar and spelling mistakes.
Shanzhai can also result in knock off restaurants like those featured in this post on Chinahush. I have eaten at a number of these and they make McDonald’s seem like fine dining.
Recently there have even been complaints of Shanzhai cars. Apparently a few of BYD’s (a Chinese car company) distributors offered a unique service for their customers, replacing all BYD logos with other brand’s logos like Toyota. BYD is trying to downplay this by saying that they don’t control their distributors, but what is surprising is that once the logos are switched it is hard to tell the difference (Several Examples).
Car manufacturers say that the problem is that it is very difficult to copyright every part of every design they make, so legally they can’t do much to stop these Chinese copycats. In the car industry most companies try to make their cars standout in someway, because copying another design would mean admitting someone else is doing a better job than you. In China it means cheap cars for the masses.
Tomorrow look forward to the Nobel Prize winning explanation (unfortunately not mine) that helped me understand the full effects of China’s IPR problems on China’s consumers.