June 6, 2016
China Change just marked its third anniversary on June 4, and here I am, writing you our second “Dear Subscribers” letter. It’s a relief that I don’t have to explain what we do at China Change, as you know us well enough, and value us enough, to have us delivered to your mailbox. It’s an incredible honor.
Over these three years we have made over 300 posts, all original content. We have steadily grown in viewership and repute. People keep telling us the work we do is important — and we agree, or we’d be doing something else.
Our most popular posts reach 10,000 page views, and our less popular ones have a few hundred page views. But the value of a post is not always in the number of clicks.
The last time I looked (in late March), we were read in 195 countries and territories. I couldn’t believe it: Are there that many countries and territories in the world?!
We see China Change as a public service, and just like any service, we have strived to give our readers satisfaction, both in information and style, and we hate to waste your time.
But before we are a service to our readers, we are first of all a service to the dissident and activist community. Yes — China Change is for “them,” and they know it, even though they may not read us as attentively as you due to language obstacles.
In our reporting and translation, we hold ourselves to the highest professional standards.
As we grow, our advocacy has also grown organically beyond the website itself. Take Ilham Tohti, for example. As the only website that translated a body of his work and interviews, we moved on to take part in a campaign to nominate him for the Sakharov Prize. Similar examples abound.
Thanks to a grant from the National Endowment for Democracy, China Change has been around for three years. But we are in need of additional help to maintain a healthy operation, and to do a few extra things that we have learned to do well.
In this letter, I want to make an appeal particularly to those among you who are affiliated with organizations that support human rights. A small grant from you will go a long way for us. We run a tight ship, and we make a strong impact — so be assured that your gift will be well spent.
I look forward to hearing from at least one or two of you!
Yaxue Cao, founder and editor
(Overworked, tired, I forgot to sign off the first email.)